B2B Content Manager/Lead
Location: India & US
United We Care is a leading mental health and wellness company dedicated to improving the lives of individuals by providing accessible, evidence-based mental health support and wellness programs. Our mission is to create a world where mental health is a priority, and individuals can live their best lives. We are committed to fostering a healthy and supportive work environment for our employees, recognizing that their well-being is integral to our success.
We are seeking a dynamic and talented B2B Content Lead to join our team. This role is crucial in shaping our B2B marketing efforts in the India and US regions, with a specific focus on Healthcare, Insurance and Employee Assistance Program (EAP) domains.
Candidates who are willing to join full time in Gurgaon immediately may please apply.
As the B2B Content Lead, you will play a pivotal role in crafting compelling and data-backed marketing assets targeting the enterprise sector in India and US. You will be responsible for end-to-end content creation, ensuring our brand’s voice is clear, engaging, and aligns with our mission.
- Content Strategy: Deep content writing skills and is aware about the current tech and deep tech scenario in healthtech and healthcare. Develop and execute a comprehensive B2B content strategy for the B2B market, keeping in mind the unique needs and trends in the India region.
- Content Creation: Create high-quality, e-books, research-based articles, whitepapers, playbooks, B2B Campaigns, Mailers, Campaigns, Webinars/Podcasts, Value based research papers, case studies, and other marketing assets that showcase our expertise and value proposition.
- Audience Engagement: Understand our target audience and craft content that resonates with enterprises, and decision-makers in the Indian market.
- SEO Optimization: Implement SEO best practices to ensure our content ranks well on search engines and drives organic traffic in the B2B domain
- Data-Backed Insights: Utilise data and analytics to measure the effectiveness of content marketing efforts and make data-backed recommendations for continuous improvement.
- Collaboration: Collaborate with cross-functional teams, including Sales and Marketing, to align content with business objectives and market needs.
Qualifications & Experience:
- Proven experience as a content lead or similar role, preferably in the healthcare or EAP sector in the B2B domain
- 4-7 years of experience
- Exceptional writing and editing skills with a keen eye for detail in B2B domain
- Strong understanding of B2B marketing principles and strategies.
- Proficiency in SEO and content marketing tools.
- Ability to work independently and meet deadlines.
- Excellent communication and teamwork skills.
Bachelor’s degree in Marketing, Communications, or a related field. A background in healthcare, healthtech, or EAP will be a plus.
If you are a passionate content creator with a knack for B2B marketing, and if you are excited about making a meaningful impact in the healthcare or EAP space in India or US, we encourage you to apply.