Product Marketing Manager
United We Care is a new age mental health care startup, which is revolutionizing emotional well- being through its evidence based strategies. We are an inclusive, holistic wellness platform for emotional health. The ‘all-in-one app’ offers complete support from self-assessments, to readily available resources for mental health, a virtual wellness assistant & access to certified professionals with diverse experience. We work with individuals and companies to ensure improved happiness quotient & productivity.
The Manager Product Marketing is responsible for the development and directing of the entire Product Marketing Department. The Product Marketing Managers role is to synthesize market, consumer, product, and competitive inputs into driving the highest possible revenue for the business.
This role involves performing activities such as product pricing, product strategy and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation among others on channels like facebook, linkedin, website, app and all digital assets. The role of Manager is a collaborative role and incorporates some sales enablement activities, for example, creation of sales tools, communication, and training.
Person will come with vast experience in product marketing roles with specific expertise in the areas of pricing, positioning on all digital channnels, and packaging. Will also be a great communicator, having honed his skills over years of experience and exposure in interactive marketing positions.
The Product Marketing manager will also understand intimately the details and nuances of his product’s market, buyer personas, and be able to deliver the business results in terms of sales. Objectives and Responsibilities Leadership/Supervisory Role: First and foremost, Product Marketing Manager plays the leadership role in the Product Marketing department. This person leads the product marketing department and collaborating product personnel in developing various product marketing initiatives inclusive of consumer case studies, product videos, website content, and much more.
Will be responsible for building the team at the right time.
Product Positioning: Product marketing manager is responsible for the product’s positioning and messaging. In doing so the manager endeavors to understand the consumers’ needs and behaviors. This responsibility is pivotal for a product’s market success because it differentiates the product by ensuring that it always stays in line with consumer needs and market trends. In addition to this, product positioning assures the product a competitive edge because the marketing department, spearheaded by the Manager, will be able to understand the current competitive situation at all times.
At this capacity, the Product Marketing Manager develops product messaging that is fitting to the consumers’ current mindset and maximizes the strengths of every marketing and communication channel in the process in order to raise product awareness in the market.
Product Launches: Product Marketing Manager, in conjunction with the Chief Product Officer/CEO, is tasked with overseeing the product’s launch. The Managers objective at this capacity is to ensure a successful and integrated product launch for the product, new product features, and product solutions. He also has a post-launch obligation of ensuring that the product constantly grows in the market; and that the product is constantly moving from awareness to
adoption in new market segments.
Collaboration: The role of the Product Marketing Manager is a collaborative one and he is, therefore, tasked with working with product management, sales teams and biz dev teams in the formulation of optimal pricing strategies, models, product education approaches, product solution creation, and execution of competitive counter-tactics. This is done with a view of enabling the achievement of the product’s market share targets.
Analytics: The Product Marketing Manager also plays an analytical role. As the supervisor of the Head of Product Marketing, who also plays an analytical role, he must be highly capable of reviewing, refining, and making recommendations on analyses conducted by his juniors. The Director is responsible for preparation of the final reports, analyses, and findings that are presented to the Chief Product Officer, critical stakeholders, and external partners.
Additionally, the Product Marketing Manager will be needed to conduct his own market analyses that he presents to collaborating product directors during deliberations on product pricing, product messaging, product development, etc that will optimize the product’s sales and business revenue.
Education: Master’s degree, in Marketing, Advertising, Information Technology, Economics,Business Administration, Engineering, Psychology or any other elated field. An equivalent of this educational background in working experience is also acceptable.
Experience: A suitable candidate will have served at least 5-7 years in a high ranking position in a product marketing department. The Product Marketing Manager has to have working experience in the field of marketing, dealing specifically with product positioning, pricing, and packaging. A suitable candidate will also have had vast experience in the creation and execution of highly detailed go-to product market plans.
Analytical Skills: A suitable candidate for the position of Product Marketing Manager will have to demonstrate strong analytical skills, as well as passion for products analysis, completive analysis, and market dynamics. He will need to have a strong ability to synthesize market data and provide solutions even on short notice or constraint deadlines. A suitable candidate will possess a creative ability to craft product messaging that resonates and connects with the diverse
demographics of the business’s consumers as well as for the stakeholders to whom he will have to answer to directly for the activities and performances of the product marketing department.
Communication Skills: Being the leader of a department, the Product Marketing Manager will posses excellent communication skills and an ability to ability to present complex material both to technical teams as well as to consumers in a way that relates to each audience. He will also have to interact and deliver reports and presentations to the Chief Product Officer, business stakeholders, junior product marketing personnel, collaborating personnel, and external partners and must, therefore, be in a position to convey messages clearly and concisely to any audience in a manner that they understand and can relate to.
Software: The role of Product Marketing Manager involves a great deal of reporting and presenting. For the utmost impact, and to ensure that the information is conveyed to audiences in the best way possible, reports and presentations have to be both verbally and visually engaging.Therefore, person must show proficiency in the use of computer softwares such Dreamweaver, Visio, Illustrator, Fireworks, and Photoshop.
Ms Office: The Product Marketing Manager must be proficient in Ms Word and the Ms Excel analytical tools. He must also demonstrate expertise in the use of PowerPoint in order to create engaging content for presentations made to the Chief Product Officer, collaborating department personnel, junior product marketing personnel, the business stakeholders, and external partners.